During her 20-year career in education, Leticia Vandemeersche observed the importance of motivating and intellectually challenging High Potentials and the lack of resources available for this in Belgium and the Netherlands. In 2018, she launched Oida to share her expertise - first with schools, parents, and later with strong students. In 2020, she published her first book, 'Sterke leerlingen in de klas. Basistools voor verrijkend lesgeven' (Gompel & Svacina). Soon after, she shifted her focus to adults and businesses, where demand was equally high. She now helps organisations identify and develop all types of High Potentials, as well as managers and business leaders in how to detect, coach and retain their HiPo’s. She also supports high potentials directly through her HiPoAcademy.